Unlocking Product Market Fit Through Content + Community

The Challenge: Setting the Business + Brand Up for Success, Heading Into It’s First Full Year

• Brunt, partnered with DTCo prior to the business launching in Sept ‘20, crafting a simple and comprehensive GTM strategy across Facebook and Google.

• DTCo hypothesized that in-market users would see ads from multiple boot brands marketing from their brand pages without a face to relate to and that a strategy of marketing from Eric’s personal Facebook page would cut through the noise.

• Eric started producing the first post and we haven’t looked back.

The Solution: Leverage the Brand’s Relatability + Position Brunt Through a Personal Platform to Reach New Customers

• An old Facebook play of creating vanity pages came to mind and we lobbed the idea over to Eric (the Founder), asking if we could turn his personal profile into a page to advertise from.

• Eric personally responded to every single one and still does.

• DTCo designed a process for producing content at an organic rate that told the brand and product stories.

The Results: Over Brunt’s First Year 📈

• Their potential market listened because Eric’s posts were relatable and hit on topics that Brunt’s audience was naturally interested in.

• What we did following the success of the first Founder post was where it became clear that this was bigger than just a one hit wonder.

• The audience metrics were awesome but the proof is in the growth.

• The boxes below represent the lift that real, resonating content and community engagement can drive:

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